Caffe Santa Casa by Bruno
Caffe Santa Casa (CSC) By Bruno is a modern Italian café located in Heiligenhaus, offering traditional specialties with a contemporary twist. The project was a continuous effort throughout 2023 and 2024 in order to build the brand up with the cafe from zero and cover all relevant touchpoints, such as the branding, webshop, menu creation and design, as well as a basic social media strategy and employer branding campaign.
Project Type
Brand Identity, Webdesign, Printdesign, Photography
Software Used
Adobe Creative Suite, Squarespace Builder, Canva
Year
2023-2024
The Logo
The CSC visual identity draws inspiration from vintage Italian Art Deco posters, reimagined with a minimalist design approach. The custom SANTA CASA wordmark, derived from the Lavoir Typeface, is paired with clean linework and the Poppins typeface for clarity and consistency across all materials.
The visual language references the café’s own architecture, with a logo structure inspired by the building’s form.
A bold color palette was chosen to reflect the variety of coffee blends and enhance brand recognition.
Visual Language and Touchpoints
The branding extends into the menu design, which features geometric illustrations inspired by retro Italian tiles. These elements create a relaxed, editorial feel and help guide guests through the drink offerings. For CSC’s packaged coffee line, a modular label system was designed using a 6x8 tile grid. Each of the three blends is color-coded to reflect flavor intensity and caffeine content, maintaining consistency while adding to the visual dynamic.
