Occa.

Occa. is an event management app designed to connect organizers with service providers. The logo is clean and modern, based on the Intro Bold typeface, with a custom circular “O” featuring crescent shapes that symbolize connection and communication—core values of the brand. This dynamic element, known as the “Swirl,” also functions as a recognizable symbol within the app interface.

Occa.’s brand identity emphasizes simplicity, friendliness, and clear communication. The app’s UI follows the same principles: built on a 6-column grid with minimalist, functional elements. A streamlined onboarding flow helps users define their event goals and find matching providers efficiently.

To bring personality into the design, custom icons were created—many incorporating the signature Swirl. It serves not only as a visual anchor but also as an interactive element, like the request/send button, helping to build lasting recognition with users.