Bondy Surreal Handbag Collection

Bondy is a Berlin-based fashion label founded by Judith Bondy, known for its fusion of couture craftsmanship with an edgy, youthful aesthetic rooted in club culture. Our collaboration began organically through a short video interview, where we aligned on a shared vision: to create a campaign that felt dreamy, bold, and emotionally resonant while also making the brand accessible to a broader audience.

This resulted in a new black-and-white handbag collection designed to bridge everyday wear with elevated styling. I led the creative direction, styling, and photography for the campaign. The shoot was developed through moodboards, a styling plan, and a few rounds of feedback. We worked with minimal gear using primarily natural light and occasional reflectors to capture the raw quality we were aiming for.

The final output was a curated seven-image series, including two triptychs and a hero image, organized by product size and visual tone. These were designed with large-scale posters, billboards, and social media in mind, but also integrated into my thesis magazine as editorial-style ads. Inspired by magazines like Sleek and i-D, the layout combined a clean, minimal grid system to spotlight the photography and give the final layout a fashion feeling.